5 Reasons your business need a domain email address

What is a domain name

A domain name is essentially your website’s equivalent of a physical address. In the same way that a GPS needs a street address or a zipcode to provide directions, a web browser needs a domain name to direct you to a website. A domain name takes the form of two main elements. For example, the domain name consists of the website’s name (Facebook) and the domain name extension (.com). 

Domain name registrations are overseen by an organization called ICANN (Internet Corporation for Assigned Names and Numbers). ICANN specifies which domain name extensions are available and keeps a centralized database of where the domain names point to.

1. A professional email address using your domain makes it easier for customers to look up your
company and website for more information about your company and the products or services
that it offers.

2. Having a domain for your website and company email address helps establish authority,
professionalism, and credibility. This makes it an important part of your brand enabling you to
build trust with your customers.

3. A domain ensures that your customers will view you as a legitimate and serious business, and
not a side project. Customers will also find it easier to make a payment to your company.

4. Using a free email account such as Gmail, Yahoo or Outlook may seem like an easy solution for
your business email needs but it is bad for business. Anyone can sign up for a free email address,
which means your emails can end up in your customers spam folder, therefore a professional
email linked to your domain is more trustworthy.

5. Having a domain email is a great marketing tool, any email you send or leave your contact
details with someone, you are giving them an easy link to your website. 


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What is E-commerce? types and benefits

What is Ecommerce?

Ecommerce also known as electronic commerce or internet commerce, is purely the buying and selling of services and goods by means of the internet. It also includes the transferring of funds between two or more parties, In other words this is online shopping

All a customer needs is access to the internet and they can browse through your online store and make a purchase without the need of going to a physical store.

What are the different types of ecommerce models?

B2C – Business to Consumer This is an online sale of a product or service from a business to an end consumer.

B2B- Business to Business When a business has an online web store and sells its products or services to other companies.

C2B – Consumer to Business A consumer provides a business with a fee based opportunity to market a product or service on their website or blog.

C2C – Consumer to Consumer This is a business model that facilitates ecommerce between private individual’s e.g. Gumtree and OLX facilitates C2C.

What are the Benefits of ecommerce?

• One of the benefits of ecommerce is that it has a low startup costs, you don’t need to pay up thousands of rand’s to rent a store location.
• Online stores are always open for business, customers can buy your goods or services at any time of the day which means you can be making money while you are sleep.
• You can easily gain access to data for analysis, this can assist you in developing a relationship with your client and be able to let them know of any sales or promotions easily, this means you end up spending less on marketing.
• You are not limited to a specific geographical location, which means you can have customers all over the world.

Recadi Technologies is passionate about digital transformation and can help you take your store online, request a free quote.



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4 Critical Digital Tools every Business needs

Business Web Presence Having a strong web presence is critical for every company. We live in the age where the internet is a useful tool to obtain information. When a potential client is looking for goods or services, their search for the right provider starts on the internet.

Human Resource Management Software Implementing an HR solution can automate a huge number of HR functions such as payroll, leave applications and approval, onboarding and benefits administration. An HR software and solution will also assist in reducing errors and ensure that there are no legal issues and complications. This will ensure that you are always compliant.

Accounting Software An accounting software can help you save a lot of time compared to manual bookkeeping, this can assist in minimizing the chances of error in calculation. An accounting system can provide you with detailed reports on business processes and help you track money flow and you can get a clear picture of your income and costs at any time. Using an accounting software is so much better than storing manual invoices and receipts which you will deal with at the end of your financial year.

Search engine marketing and optimization Search optimization is a set of rules for optimizing your website so that it can achieve higher rankings in search engines organic results. Search optimization marketing is important than ever in today’s competitive market. It is a key tool for website owners to increase visibility and get more traffic to their website. This tool puts you ahead of your competition, if two websites are selling the exact same thing the optimized website will most likely have more clicks and make more sales. If you require any of these solutions, be sure to request a free quote below.