4 challenges of digital transformation
Some employees may resist change because they feel their jobs might be threatened, or their skills won’t be relevant anymore. It’s hard to implement a digital transformation in such an atmosphere. It also has a negative impact on team morale and productivity.
Solution: To handle employee pushback, concentrate on building a customer-centric culture where business processes change to match the evolving needs and preferences of your customers. That will help your employees understand that new skills will help them deliver higher value to customers.
Lack of a clear vision and strategy
Successful digital transformation programs start from a business perspective.
Solution: Always set clear business objectives for your projects and make sure that they serve your overall digital strategy.
No data management strategy
Another frequent issue is the lack of a strategy for gathering and leveraging customer data. Many companies still rely on siloed systems that keep data about customer interactions in separate boxes.
Solution: Pull your customer data together through a connected system of analytics tools and create a coherent picture of your interactions and relationships.
Inflexible app development processes
If your development process is rigid and based on quarterly release cycles, you’ll have a hard time implementing digital transformation tools and processes.
Solution: Implement agile processes and technologies that support frequent integration and product release. Iterate product development using the build, measure, learn model. Instead of rolling out a large update once every few months, you can release new features every few weeks. That way, you can measure and adjust them based on usage data and customer feedback.