7 ways to add more value to your online store

Your goal should always be to constantly create a value proposition that will help convert visitors into long-term customers. Aim to stay ahead of the curve and set the next standard of effective online retail. Here are 7 field-tested strategies that have worked with great success for online stores.

If the numbers aren’t working out in your favor to offer free shipping on absolutely everything, you could set a minimum order value that customers would have to meet to qualify. This not only will save you from draining your profits but will encourage customers to buy more products from your site. Even though without shipping shoppers would not receive their goods, it is still psychologically perceived as a drain on value. By giving shoppers the opportunity to add more items in place of the shipping cost, eCommerce merchants can add value to the entire transaction. 

This is where having a creative strategy will help you excel. By default, visitors are going to be hesitant to sign up for an account unless they are offered an incentive to do so. These incentives should provide them some sort of immediate benefits, such as taking 10% off their current order.

Testimonials are an excellent way to provide personalized social proof, but they are only utilized for larger purchase products or services. However, this shouldn’t exclude merchants with less expensive goods from showcasing some sort of testimonial system. 

Merchants can showcase other similar products by adding a “Customers who bought this also liked” slider when visitors see a product page or pop-up when they add the product to their cart. Merchants can effectively upsell complementary products, and shoppers will receive tailored recommendations based on items they are already interested in.

Landing pages are not only an excellent way to generate leads and direct incoming traffic to the appropriate parts of your site, but they can also be incredibly informative. Your landing pages should be one of the most value-creating aspects of your site. Having an informative landing page that captures the reason why visitors could use your service is a great way to do the thinking for your visitors.

Sometimes, visitors just want to browse your site and are not ready for immediate purchase. Instead of giving them only one option of adding items to a cart that eventually gets abandoned, you could create an “Add to Wishlist” option. This will accurately reflect your cart checkout rates to focus purely on shoppers and not browsers.

Instead of forcing your visitors looking for the best deals into a detective hunt on each of your category pages, you could make a clearly outlined “Sales” category. This category would compile all your discounted items and promotions into a single consolidated area. This will not only help inbound traffic navigate to where they want to go, but it could also be utilized in target social media posts and other content strategies.